The Art of Style
Georg Jensen x Gritty Pretty
To celebrate the Art of Style campaign, George Jensen and Gritty Pretty Productions commissioned Amanda to create a one off abstract sculptural artwork celebrating artistic form, sculptural shapes and expert craftsmanship, generating awareness for their latest collection.
Core elements of the partnership
Commissioned artwork
Process documentation in the format of film, stills and an interview
Event appearance and guest speaking and the unveiling of the commission artwork
The Process
The Art
The Event
The Art
Inspired by the delicate textures of nature, particularly within the Australian landscape, this commission piece showcases how light and colour reflect at different times throughout the day, similar to the refraction of light within the bespoke Georg Jensen pieces.
This commission piece was unveiled at an intimate dinner with a bespoke guest list curated by Gritty Pretty.
The Process
A behind the scenes short film captures the process and inspiration behind the artwork.
The Event
The Art of Style
Celebrating artistic form, sculptural shapes and expert craftsmanship, The Art Of Style event with Gritty Pretty and Georg Jensen involved An intimate dinner that hosted content creators, artists, fashion curators and beauty experts, while unveiling the commission piece.